I don’t sell Marketing. I Sell Clarity.
Susan Polk Consulting exists because most B2B companies don't have a marketing problem — they have a clarity problem. Too many tactics, not enough strategy. Too many vendors, not enough ownership. I built this consultancy to be the one relationship that fixes that.
The Short Version
Nearly 20 years in marketing, most of it inside B2B organizations with real sales complexity — national manufacturing, distribution, healthcare associations, and home improvement retail. One thing that never changes: businesses grow when their message is clear, consistent, and built for how a B2B buyer actually decides — not how marketers wish they did.
Before founding Susan Polk Consulting, I served as Marketing Director for companies across very different worlds — including a national printing and marketing solutions company managing 130 sales territories, and a home improvement retailer where I rebuilt the website and watched conversions double overnight. Along the way, I've restructured marketing departments, integrated AI into daily operations, redesigned brands, and built systems that turned marketing from a cost center into a growth engine. That experience is the foundation for every strategy I build today — nothing here is theoretical, and nothing here was built for a company with a five-minute sales cycle.
Credentials & results:
MBA, Houston Christian University (formerly Houston Baptist University)
BA in Business, Austin College
Restructured a national marketing department of 14, supporting 130 sales territories, while hitting 107% of revenue goals and cutting expenses 20%
Grew a client's corporate revenue program from $10K to $100K in three years
Rebuilt a company website that produced an immediate 200% increase in conversions and #1 local search rankings across its top 20 keywords
How I work
I don't believe in marketing for marketing's sake. Every recommendation has to answer one question: does this move the business forward? If it doesn't, it doesn't make the plan — no matter how impressive it sounds.
That means:
Strategy before tactics. We diagnose before we prescribe.
Honesty over comfort. If your budget is better spent elsewhere, I'll say so.
AI as a tool, not a trend. I've hands-on integrated AI into website optimization, social media, ad campaigns, scheduling, and review management — I know where it genuinely saves time and where it's just noise with a subscription fee.
With whom I work best
My best clients aren't selling to one person in one meeting. They're selling through a team — a rep in the field, a buyer doing their own research first, a decision that takes weeks or months and more than one signature. That complexity doesn't scare me; it's where I've spent my career. If you're ready to invest in getting your message right instead of chasing the cheapest fix, we'll work well together.
Let me know which direction is closer, or tell me what's bugging you about it and I'll aim more precisely.
Let’s Build Something that Lasts
I started this consultancy because I was tired of watching good B2B companies undersell themselves with forgettable marketing while their competitors — often with a worse product — won the deal on positioning alone. You've worked too hard to be invisible to the buyers researching you right now. Let's change that — together.