Strategy notes for B2B companies who are done guessing

Susan Polk 9/8/26 Susan Polk 9/8/26

The Long Buying Cycle Trap: How B2B Companies Lose Prospects Between Awareness and Close

Why qualified B2B prospects go dark for months mid-cycle — and the content strategy that keeps them warm until they're finally ready to buy.

Susan Polk 9/4/26 Susan Polk 9/4/26

Your Sales Team Is Spread Across Six States. Your Marketing Is Still Talking to All of Them Like They're the Same Person.

Your brand drifts the farther reps get from headquarters, your tech rollouts stall three time zones away, and 'nationwide' messaging lands nowhere. Here's what's actually breaking — and the system that fixes it

Strategy notes for B2B companies who are done guessing

The Long Buying Cycle Trap: How B2B Companies Lose Prospects Between Awareness and Close

Your Sales Team Is Spread Across Six States. Your Marketing Is Still Talking to All of Them Like They're the Same Person.

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