You’re Not Short on Customers. You’re Chasing the Wrong Ones.
I help owner-led manufacturers and distributors find the customers that make them the most money with the least hassle, then build the marketing that wins more of them.
Growth Isn’t a Numbers Game. It’s a Targeting Game.
Most manufacturers and distributors grew on relationships and a sales team that said yes to every order. That worked for years. Now margins are thinner, good salespeople are harder to find, and the busiest accounts aren’t always the ones paying the bills.
Sound familiar?
Your biggest customer takes the most time and delivers the least margin.
Your sales team chases any deal that moves, because no one has told them which deals matter most.
Your marketing talks to “everyone who might buy,” so it lands with no one.
You suspect there’s a segment that would love what you make, but nobody has had time to find it.
Clarity on Who to Sell to Changes Everything.
I don't sell marketing. I sell clarity. My method, Profitable Customer Growth, has 3 steps: Find Them, Understand Them, Win More of Them. It starts with a Profitable Customer Audit. I dig into your customers, your sales data and your margins to find the 1 or 2 segments worth building your growth around. Then we point your content, your sales conversations and your website straight at them.
No spray-and-pray campaigns. No chasing the algorithm. Just more of the customers you actually want.
30 Years of Finding the Customers Who Matter
Opened a new market segment for a national labels manufacturer that beat its customer growth goal by 200% and helped the division turn a profit for the first time in 2 years.
Built the RFP team that won the largest customer in company history.
Grew revenue in 4 targeted B2B product categories while supporting 130 sales territories.
Restructured a 14-person marketing department, hitting 107% of revenue goal while cutting expenses 20%
Grew a corporate membership program from $10K to $100K in 3 years.
Everything Else Your Brand Might Need
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You look like every other supplier in your category. We fix that.
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Your site is a digital catalog, not a growth engine. We rebuild it to convert researchers into leads.
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You're posting. You're not building the kind of presence a buyer checks before they call a sales rep.
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A deeper operational audit and implementation, beyond what's included in the Content Marketing Retainer.
The Cost of Staying the Same
Every month your positioning stays unclear, your competitor's doesn't. Every RFP where a buyer can't find you, they find someone else instead — and award the business that should've been yours. This isn't about doing more marketing. It's about finally doing marketing that a B2B buyer actually notices.
